Two Running Pop-Up Shops Are Coming to the Back Bay
UPDATED, April 6, 1 p.m.: Tracksmith has just announced that Gibb herself will be on hand the day after the marathon, to lead a shakeout run and retrace her historic steps down Boylston. The store will also sell a special Bobbi Gibb short, modeled after the men’s Bermuda shorts Gibb wore when she hopped into the race in 1966.
With marathon mania in full swing, two local running brands are setting up (temporary) shop in the Back Bay.
Janji, a Boston startup that donates some of its profits to clean water charities, and Tracksmith, a Wellesley brand that celebrates running in New England, are both opening pop-up stores to coincide with the Boston Marathon. Janji’s store, at 144 Newbury St., opened March 25, while Tracksmith will open April 4 at 899 Boylston St. Both shops close May 8.
Each store will offer much more than running apparel. Janji, in partnership with MoveWith, has already begun hosting fitness classes such as bootcamp, Kick It, and yoga. It’ll also hold events including book signings, a marathon sign-making party, and a midnight run.
Tracksmith, meanwhile, is paying homage to Bobbi Gibb, the first woman to finish the Boston Marathon, with an art installation of Gibb’s own works. The brand is also hosting a number of events, including certain nights when customers can purchase custom-printed t-shirts and enjoy complimentary beer.
The shops are part of Jamestown’s Run Boston Shop Boston concept. For a full listing of events, click here.