Planet Fitness Launches Well-Timed Anti-Bullying Campaign
Planet Fitness, of all people, is adding a bright spot to the post-election dialogue.
The New Hampshire-based chain announced Wednesday a new, conveniently timed anti-bullying campaign. Until November 16, new members can join the gym for only a $10 enrollment payment, and Planet Fitness will donate 100 percent of each fee to Boys & Girls Clubs of America and Stomp Out Bullying.
The effort is part of Planet Fitness’ Judgment Free Generation initiative, which launched in March with a $1.3 million donation to the two organizations, and seeks to promote inclusivity and acceptance. It’s also well-aligned with the chain’s overall vibe of welcoming, judgment-free fitness. (Pizza Mondays included.)
“Making people feel accepted and respected is something we have always proudly stood behind,” Chris Rondeau, the gym’s CEO, said in a statement. “With one in four kids reporting being bullied today, we are truly approaching an epidemic, which is why we have joined this movement to take a stand against bullying and focus on promoting kindness and inclusion.”
If you’d like to join Planet Fitness in its fight—and get fit in the process—you can enroll at one of its 60 Massachusetts locations.