New Balance Unveils Its First-Ever Wearables
No longer just a sneaker company, New Balance unveiled Wednesday its first-ever wearable devices.
The product drop includes the RunIQ, a smartwatch “made by runners, for runners,” and the PaceIQ, a set of Bluetooth wireless headphones. The company announced the new offerings at the Consumer Electronics Show in Las Vegas.
RunIQ boasts a built-in GPS, a heart rate monitor, and up to 24 hours of battery life. Devout runners will appreciate features including a lap button, interval capability, and a functionality that allows athletes to upload and share workouts through the social network Strava. The watch is also waterproof and can be synced to play music and receive messages.
The Pace IQ headphones, meant to complement the watch, are specifically designed to be worn while working out. Athletes who purchase both products can even sync them, in order to receive performance updates through the headphones.
The goods will officially drop February 1, and will be available online and at New Balance’s Boston stores. The watch will sell for $300, while the headphones will be $110. Find out more at newbalance.com.