A Runners’ Paradise Is On Its Way to Newbury Street
Just days before the 2017 Boston Marathon, Newbury Street will welcome a new sanctuary for runners.
Local running apparel brand Tracksmith is opening its first permanent store, dubbed “the Trackhouse,” on April 13. The three-year-old company will also move its offices 13.1 miles down the Boston Marathon course, from Wellesley to the Back Bay.
In addition to selling Tracksmith’s preppy-chic clothes and accessories, the store will serve as a community center for runners, complete with a lounge and running library, live race streaming, gear storage, training groups, product testing, and special events.
“Runners are often thought of as solitary athletes pounding out their miles at dawn, but there’s a huge community aspect as well, bound by the shared experience of training and racing,” founder and CEO Matt Taylor says in a statement. “With the Trackhouse, we hope to provide a physical space for runners to connect and celebrate the world’s greatest sport.”
To kick off that mission, the Trackhouse will host plenty of events during the weekend before the marathon. So far, the schedule includes a “state of the sport” panel, a Q&A with BOSTON director Jon Dunham, an homage to the Eliot Lounge, a marathon viewing party, and—of course—a couple guided runs. Sign up and see all the details here.
The Trackhouse, 285 Newbury St., Boston, tracksmith.com.