Fresh Truck Now Carries Even More Healthy Food
After four years of cruising Boston’s streets, Fresh Truck got a facelift.
The mobile market on wheels, which brings healthy, affordable food to people all over the city, is expanding its offerings to include nutritious prepared foods, snacks, dairy, and whole grains, in addition to fresh produce. The converted school bus the market calls home also got a makeover, now offering customers a smoother shopping experience that makes nutrition education an integral part of each grocery run.
Sweetgreen lent its healthy fast casual expertise as the nonprofit went through truck renovations and expanded stock. MIT Media Lab and KippWorks also contributed to the revamped market, which was unveiled during a dedication ceremony at Dorchester’s Grove Hall Community Center last Thursday.
In addition to serving as a weekly mobile market in 14 locations around the city, Fresh Truck runs a “food prescription” program called FoodRx. The program allows doctors, teachers, housing officials, and other community leaders to purchase gift cards from Fresh Truck and dispense them to families in need, making it easier for everybody to secure access to fresh, healthy food.
Within the past few months, two other local institutions have followed in Fresh Truck’s footsteps—or tire tracks, as it were. The Boston Public Market unveiled the BPM Blueberry in July, and the Trustees Mobile Farmers Market hit the streets around the same time.