Outdoor Voices Comes to the Seaport
Tyler Haney is bringing her spin on athleisure to the New England area.
You know that moment when you’re in mid chaturanga, about ready to hoist your bum in the air for down dog and you feel your leggings slide and your shirt slowly creep up? You thought this would be the perfect outfit for yoga, keeping everything where it should, and now you’re very uncomfortable. And what should be an activity focused on what you’re doing has now turned into constant monitoring of your clothing. Outdoor Voices doesn’t want you to feel like that anymore.
The Austin-based company, with seven other locations including stores in New York, Los Angeles, and a pop-up in Aspen, now has their first ever storefront in New England located in the Seaport.
“When you think about the most recreational cities in the Northeast, Boston is number one on the list,” Tyler Haney, CEO and founder of Outdoor Voices, says. “Recreational energy is the most important factor for us when scouting for new locations. Regardless of when you visit, there are always people outside. The Seaport itself is surrounded by so many different playgrounds for activity, and everywhere you look people are being active and having fun while doing so.”
The apparel line is all about #DoingThings by making sure that what you’re wearing will allow your body to move in the way it’s supposed to. As a former competitive athlete herself (she ran track), Haney found herself no longer interested in the shiny, black, neon, and mesh materials or the competitive mentality that went with the typical activewear she was seeing in the market. “What inspired me to get moving on a daily basis became rooted in having fun,” she says. “Rather than being the fastest.”
The Boston store is unlike the other Outdoor Voices locations, with special details like plaid detailing on stools, paneling on the walls to mimic Cape Cod beach houses, and clothing that highlights the strong presence of colleges in the area. The store will also serve as a central hub for activities like kayaking, yoga, and group runs.
“We’re building a community of exercises,” Haney says. “People who are active because it makes them feel good and because they want to have fun, not because it defines them.”
31 Northern Ave., Boston, 512-960-3144, outdoorvoices.com.