A Pop-Up Shop for the Hydrow Virtual Rowing Machine Is Coming to Copley Place

Now you can test out a virtual rowing machine that allows you to row the Charles River from the comfort of your own home before you buy.


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Rowing is all the rage right now in group fitness. You’ve got Orangetheory, Sweat Fixx, and Btone all capitalizing on the full-body cardio workout. It’s no wonder people love it. It’s sweat-inducing, makes you breathe heavy, and works every part of your body. And the options, and ways in which you can row, just continue to grow.

Back in October, Hydrow, the virtual rowing machine that’s similar to a Peloton bike, was launched in Cambridge. The machine makes you feel like you’re out on the water by way of a mounted television screen, and was brought to market by the former executive director of Community Rowing, Inc. just prior to this year’s Head of the Charles. And despite a $1299 price tag, the machine is already proving popular with consumers, and has hit over $1 million in pre-sales. But given the price, you better make sure you love it before you try to fit it into your living room. Soon, you’ll be able to try before you buy at Hydrow’s new pop-up shop. The space will be located near the Neiman Marcus entrance of Copley Place between Michael Kors and Ermenegildo Zegna, and doors open to the public on December 1.

The machine brings you filmed workouts from a range of bodies of water, including the Charles River right here in Boston, the Hudson River in New York City, and coastal waters near Miami. The workouts are led by a group of elite athletes, including rowers from the U.S. National Rowing team. Leaderboards are also showcased to help keep you accountable. So you’re watching the instructors on the water, complete with the sounds and views of what would actually be going on out in nature—perfect for when you want to feel like you’re outside but don’t want to brave the impending frigid temperatures.

And without the typical chain and fan that come on the typical row machines you use at the gym, it’s much less noisy, so you can hear the music and instructors without bothering family members or others in your home.

Hydrow, Copley Place, 100 Huntington Ave., Boston, hydrow.com.  


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