Maybe not all of us will understand the desperate need to own a million pairs of shoes in our lifetime. But sneaker heads, we are here for you, with every single hot release in the shoe market. This one is definitely no exception. On December 14, Cambridge-based Concepts and Nike SB will be celebrating 10 years of collaboration by releasing their newest installation, the SB Purple Lobster Dunk. The shoe is an update of the two brands’ original collaboration, the Red Lobster, which was a vivid red color, and wrapped in rubber bands to resemble the claws of the intrepid crustacean.
The shoe, which is emblazoned with a metallic purple swoosh, white tongue, picnic table print sock liner, and varying shades of purple across the entirety of the shoe, stays pretty true to the original Nike SB Red Lobster. “In terms of classics, the Dunk is amongst the elites,” Deon Point, creative director at Concepts, said in a press release. “The OG SB in particular, has a devout following, so we opted for the original tooling. We even forewent Concepts branding on the padded tongue, staying true to our first collaboration.”
The collaboration with Nike SB has now spanned three shoes, with the first shoe being red and the second being blue. Point said mixing the red and blue to get purple was a perfect way to pay homage to “a defining moment for our brand, without tarnishing the legacy of the original versions.”
Each pair of shoes sold comes with three sets of shoelaces, and yes, two sets of lobster claw rubber bands. They retail at $130 and are available in men’s sizes both online and exclusively in Concepts locations in Cambridge and New York City.
“Going above and beyond has always been our approach to any collaboration,” Point said in a release. “I still view every project with the same enthusiasm we did ten years ago. We pride ourselves on storytelling, we prefer to do so with a luxury inspiration. That mindset all started with the Lobster for us while most assumed it was just based on seafood.”
$130, Concepts, 37 Brattle St., Cambridge, cncpts.com.
Source URL: https://www.bostonmagazine.com/health/2018/12/11/concepts-nike-purple-lobster-dunk/
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