This Boston Collaboration Is Making Healthy Food More Accessible
Eat Your Coffee is donating $5 to Fresh Truck for every box of caffeinated snack bites sold online.
When Fresh Truck first launched back in 2013 their mission was simple: Provide as many low-income communities with access to healthy food as possible. Now, six years later, their buses have received a face-lift, they’ve hosted pop-up events and workshops, and rolled out new campaigns. Recently, the company has expanded its services and partnered with local snack startup Eat Your Coffee to make healthy food even more accessible.
Fresh Truck is rolling out a new program called FreshConnect to work with health care providers to prescribe food as medicine, while covering the cost of the food. The program will provide practitioners with data and resources to drive better patient care regarding nutrition and disease. While rolling out this new program, Eat Your Coffee is spreading the word by donating $5 to Fresh Truck for every pack of caffeinated snack bites purchased on their website.
The bites, which come in cocoa espresso and pumpkin spice contain a full shot of fair-trade espresso and 65 mg of caffeine—perfect for a mid-day pick-me-up or before an evening workout. They’re less than 100 calories per pack and contain no added sugar.
“It’s exciting to see what Fresh Truck has been able to accomplish in the Boston community,” Johnny Fayad, co-founder of Eat Your Coffee said in a release. “We’re honored to be involved and have the opportunity to play a small role in the announcement of FreshConnect.”
The collaboration started on March 25 and will last until April 19—just days after the Boston Marathon—and it’s no coincidence that the length of the campaign is 26.2 days. Fresh Truck services neighborhoods like Mission Hill, Roxbury, Roslindale, and Hyde Park, among others, and is just one way wellness is becoming more accessible for all. But other wellness professionals, like TrillFit founder Heather White, are calling for more action and to consider the consequences this disparity in access has on communities. Because as we’ve said before, wellness is truly for everyone—and healthy food is certainly no exception.