Ocean Spray Cranberries, Inc. Is Getting Innovative in the Seaport
The Massachusetts company will bring its innovation and marketing teams to the city, with a focus on health and wellness.
It may not be peak cranberry season, but that doesn’t mean Massachusetts-based cranberry-grower Ocean Spray is taking any type of off-season break. For the agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada, and Chile it just means a little extra time to innovate and spark some creativity.
And just how are they doing that? By heading to the one place in Boston teeming with new ideas, inspiration, and shiny new things—the Seaport. Ocean Spray is opening a marketing and innovation hub right within the Seaport district where all the innovation and marketing teams will be based. Dubbed the “Lighthouse,” the space is created with the idea that collaboration and growth will be easier to do closer to other growing brands in the Boston area.
“A lighthouse by definition shines a light as a navigational aid,” Mayor Marty Walsh said in a release. “And I’m so pleased to share in the vision of Ocean Spray as they embark on a journey to improve the health of people and planet.” Walsh was in attendance at the opening event on May 13, as well as Julian Edelman who came to support breast cancer awareness.
Bobby Chacko, president and CEO of Ocean Spray, said as the company looks to explore new channels it’s beneficial to be near other innovators in the space. Ocean Spray looks to continue building out its health and wellness brand offerings. Recently, they announced a commitment to sustainably farming all of its cranberries. By doing so they became the first fruit cooperative in North America to verify all crops as sustainably grown.
The company also sampled its new line of cranberry supplements, Cran+Health made with real fruit and intended to maintain a healthy urinary tract, at the opening of the “Lighthouse.” Along with other products to support functional health in kiddos and a line of drinks rooted in restorative herbs, among others, they’re a shed of light into what the cranberry purveyor has in store for customers in the future.
“Our innovation at the Lighthouse is focused on health and wellness, with the ultimate destination of creating food that is medicine,” Chacko said in a release. “We plan to break down silos, drive health and prosperity, and prove the concept of doing well by doing good. We are proud of opening our Lighthouse as a big step toward our mission.”
So, whether you’re breaking into a fresh bag of craisins or pouring yourself a tall glass of juice from Ocean Spray you’re not only supporting a local business but you’re supporting the planet and your health.
Ocean Spray, 77 Seaport Blvd., Boston, oceanspray.com.