L.L. Bean Wants You to De-Stress with S’mores This Summer

L.L. Bean's newest initiative, which includes a backyard-inspired campsite, to help Bostonians take advantage of the warm weather will hit the Greenway on July 17.

L.L. Bean

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Memorial Day has come and gone and the Fourth of July is already behind us. Is summer steam rolling right past you, or is it just me? To help you savor the sunny days just a bit more, L.L. Bean is bringing everything you know and love about camping right to the middle of the city.

On July 17 swing by the Rose Kennedy Greenway on the corner of Milk Street and Atlantic Avenue from 11 a.m.-7 p.m. where the outdoor retailer is offering s’more roasting, yard games, and more. It’s all a part of L.L. Bean’s S’more Out of Summer Campaign to help people across the country make the most of the summer season. Especially here in New England, where the summer runs a lot shorter than most parts of the nation, it’s a welcomed effort.

“At L.L. Bean we have always believed in the benefits of the outdoors and are committed to making sure everyone has a chance to enjoy it,” Steve Smith, president and CEO of L.L. Bean, said in a press release. “We all have busy schedules and don’t spend as much time as we’d like outside, especially in the summer. Making a s’more is the perfect way to pause and celebrate the season.

Uber is even getting in on the fun and providing free rides to the event. On top of yard games and s’mores, you’ll also get to learn about L.L. Bean’s Outdoor Discovery Programs, such as these ones offered out of the Seaport store, and around New England. L.L. Bean also has helpful resources for more ideas on how to get outside and get active this summer.

And other local companies are getting in on the summer fun as well, hosting their own mini-retreats in Boston. Boston Harbor Now hosts a ton of events on the Harbor Islands that include both fitness and lounging and there are always outdoor fitness options every week. In other words, when Labor Day rolls around, make sure you’ve made the most of summer’s sweet, but short, presence.