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Object of Desire: Rock the Coat

Max Mara revamps an iconic coat in a host of fresh colors and patterns.


max mara coat

Photo by Toan Trinh

Just because you’re a grownup doesn’t mean you can’t be comforted by a teddy bear. Introducing Max Mara’s iconic “Teddy Bear” coat: Initially dreamed up during the 1980s and finished in a long-pile, shaggy fabric in the same German mills used to make high-end children’s toys, the classic caramel-hued silhouette was recently rediscovered in the brand’s archives by creative director Ian Griffiths. The newest incarnation, now lovingly crafted in Italy and available in Max Mara’s Newbury Street store, made its debut last year and is finally part of the label’s permanent collection, with fresh colors such as pink, leopard print, and red being introduced this season. Your childhood toys will surely be jealous.

“Teddy Bear” faux-fur-and-silk coat, starting at $3,590, Max Mara.