Gwyneth Paltrow Brings Goop to Nantucket

It's possible it might be too charming.

Courtesy of goop

Get ready for a whole lot of wellness, because on May 10, goop will open its first brick and mortar MRKT, right in the heart of Nantucket. Aiming to be super New England, the space will be an idyllic combination of general store meets summer beach house, with a minimal aesthetic inspired by Shakers and also Scandinavian design. So think natural materials and organic lines, with a dash of quintessential East Coast accents and everything looking really clean.

You’ll be able to shop a selection of items from the brand’s home, fashion, beauty, and wellness products that have been curated to appeal to a Nantucket lifestyle. Yes, there will be boat shoes from Sperry, and also jewelry from Foundrae, fitness clothes from Alo Yoga, subtle swimwear by Matteau, Caravan linens, Mayde towels, Mosser Glass cake stands, and the Nice Fleet pool floats for all your warm weather Instagram posts. A full clean beauty apothecary is also planned, stocked with much-loved brands such as True Botanicals and May Lindstrom in addition to goop’s eponymous line of skin care and skin-boosting ingestibles.

Who knows, it might be worth the ferry ride to see if with the right amount of products, you too can look as healthy as Gwyneth herself.

Open May 10-September 24 at 22 Centre St., Nantucket, from 10 a.m to 6 p.m. daily.