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Ad Specs


For more information on ad design and upload specifications, please reference one of the following documents:
Print Specifications
Digital Specifications

Standard Digital

Connect with our millions of visitors across multiple verticals and ad units. Standard units allow for the flexibility of creating an advertising campaign that’s right for you. If you do not have ad units to run and are not working with an agency, the Boston magazine Digital Production team can design your ads for you.

Width x Height
Leaderboard
728 x 90
Sticky Medium Rectangle
300 x 250
Mobile Leaderboard
320 x 50, 320×100
Mobile sticky unit (bottom of screen)
320 x 50

Requirements

  • HTML5 tags only
  • All ads must be submitted as a web-friendly images in JPEG, GIF, SWF* formats or as tags (all file formats accepted for tags)
  • All hard assets must be saved as 50kB or less
  • When sending swf files, these must be saved as flash version 10.1 or lower with clickTAGs embeded.

Please note:

  • SWF files may load in a paused state in Google Chrome and Mozilla Firefox
  • Required size: 50 KB or smaller
  • Required resolution: 72 DPI
  • Full URL must be included in ad submission (embedded or 1g flash)
  • If submitting flash ads you must include this clicktag: {getURL(clickTAG, “_blank”);}

 

High Impact

Your brand message won’t be missed with high impact ad units. Advertising with high impact digital ads takes your brand to the next level. From screenshifts to wallpaper, bostonmagazine.com can run ads that will captivate users.

Width x Height

Big Rectangle
300 x 600

Billboard
970 x 90 or 970×250

Skins
120 x 1050*

Requirements *See standard digital requirements except Skins: cannot be tags, hard assets only.

Rich Media

Width x Height
Sliding Billboard
970 x 90-250
Interstitial
600 x 400

Requirements
*See Standard Digital Requirements

  • Sound: When moused-over or click-activated
  • Expandable: Only when moused-over
  • Animation: Up to 3 loops
  • Animation: Maximum 20 seconds
  • Third party rich media accepted
  • Geo-targeting available

In-Article Video Requirements

  • File Type: .mp4
  • Maximum File Size: 20MB Aspect Ratio: 16:9
  • Tags Accepted: 1×1, VAST, VPAID JS (HTML); all tags must be SSL only
  • Video Duration: 15/30 sec
  • FPS: 24

Requirements
All creative can be emailed to your Account Executive and will be forwarded on to production department. Questions? Call Christina Miller at 617.974.8431.

Print Ad Specs

Full Page

Width x Height
Full Page Non-Bleed
7″ x 9.5″
Full Page Bleed
8.25″ x 10.75″
Trim Size
8″ x 10.5″
Live Area
7.25″ x 9.75″

Bleed ads allow .125″ bleed on all sides and keep live matter .375″ from all trim edges. Full page, non-bleed ads will have a 1/2 in border when trimmed.

Spread

Width x Height
Two Page Bleed Size
16.25″ x 10.75″
Trim Size
16″ x 10.5″
Live Area (each page)
7.25″ x 9.75″

For 2 page spread bleed ads, keep live matter .375″ from all trim edges and from gutter.

Fractional

Width x Height
2/3 Page
4.5″ x 9.5″
1/2 Page Vertical
4.5″ x 7″
1/2 Horizontal
6.875″ x 4.625″
1/3 Vertical
2.125″ x 9.5″
1/3 Horizontal
4.5″ x 4.625″
1/6 Vertical
2.125″ x 4.625″
1/6 Horizontal
4.5″ x 2.25″

Fractional bleed specs available upon request.

Ad Preparation

  • Platform: Macintosh format preferred. IBM/PC format accepted
  • Software: Hi-res Adobe Acrobat PDF (recommended)
  • PDF Settings:
    • Hi-res PDF for press: PDF/X-1a:2001 (recommended) or Press Quality
    • All fonts embedded
  • Image settings:
    • Color images: 300 DPI
    • Monochrome images (Graphic & Art Settings): 1200 DPI

Note: Photoshop PDFs and PDFs created by Adobe PDF Writer are NOT recommended.
Also accepted: InDesign, Photoshop (saved as a TIFF or EPS file) or Illustrator (saved as an EPS
file). Convert all fonts used in art files to outlines. Native files may be sent with all screen
and printer fonts and all art files used in the ad. Files created in Microsoft Paint, Word or
PowerPoint are not accepted.

  • Images: All hi-resolution images must be a minimum of 300 DPI at 100% of final print size. Do not upsample the resolution of your image by manually changing the DPI in Photoshop. This can cause a pixelated, blurry or lower quality image. Black and white scans must be grayscale. Do not submit color files for black and white ads. 4-color scans must be saved as CMYK not RGB. Do not use spot colors, or call your sales representative to discuss PMS ink charges.
  • Printing Specifications: 17-20% dot gain. Heat-set web offset. Perfect bound. Jogs to head.
  • Prep Specifications:Screened tone values over 85% may print solid. Screen tone values under 3% may drop to white. Total density in any one area must not exceed 280%. Publisher can not guarantee legibility of 4-color knock-out type below 7 points. Offset reproduction may not match computer generated color proofs.
  • Advertisements created by Boston Design Services:If you do not have creative for your advertisement, Boston magazine can provide design services at an additional cost. For more information and rates, contact your sales representative.

Ad Submission

  • To submit an ad for Boston magazine, please e-mail bosprod@bostonmagazine.com to receive an upload link and file instructions. Do not attach an ad to this email address.
  • To submit an ad for Boston Wedding, Boston Home, or Boston Marathon, , please e-mail branded@bostonmagazine.com to receive an upload link and file instructions. Do not attach an ad to this email address.
  • Note: Use advertiser’s name as the file name. Zip your file before uploading and remove all special characters and extra periods from the file name. If you are sending native files, please package all fonts and images before zipping your files.
  • Proofs: Send a proof of the final ad printed at 100%. Digital proofs are acceptable for color, provided they have been calibrated to SWOP standards.
  • Mail proofs to: MetroCorp-Philadelphia Production ATTN: Barbara Stone
    The Curtis
    601 Walnut Street, Suite 200
    Philadelphia, PA 19106
  • If you have questions regarding your print ad, please email Barbara Stone in the Production Department at bstone@bostonmagazine.com, call 215-979-7498 or call your sales representative at 617-262-9700.