Our Audience
Boston magazine reaches 1,025,640 active, influential, and engaged readers, who have the discretionary income to purchase the products and services that cater to their dynamic lifestyles.
GENDER
Male………………………………………….41%
Female ……………………………………..59%
AGE
18-34 ……………………………………….. 18%
35-44 ………………………………………. 18%
45-54 ………………………………………. 28%
55-64 ……………………………………….20%
65+ ………………………………………….. 16%
25-54 ………………………………………. 50.3%
MARITAL STATUS
Married ……………………………………71%
Single ……………………………………….29%
EDUCATION
Attended College ……………………92%
College Graduate …………………..78%
Advanced Degree …………………..47%
HOUSEHOLD INCOME
$50,000+ …………………………….90%
$75,000+ …………………………….79%
$150,000+ …………………………..40%
Average HHI …………………………$216,600
HOMEOWNERS
Own Primary Residence ……………..88%
Average Value of Primary Residence ……………$495,000
INFLUENTIAL
Made Philanthropic Donations in the past
12 months …………………………………………………91%
Voted in a federal, state, or local election
in the past 12 months ………………………………….90%
Sit on Board of Directors/Trustee Members for
Community/Philanthropic Organizations ……….68%
Sit on Board of Directors/Trustee Members for
Commercial Companies/Organization …………….48%