Our Audience

Boston magazine reaches 1,025,640 active, influential, and engaged readers, who have the discretionary income to purchase the products and services that cater to their dynamic lifestyles.

 

GENDER

Male………………………………………….41%

Female ……………………………………..59%

 

AGE

18-34 ……………………………………….. 18%

35-44 ………………………………………. 18%

45-54 ………………………………………. 28%

55-64 ……………………………………….20%

65+ ………………………………………….. 16%

25-54 ………………………………………. 50.3%

 

MARITAL STATUS

Married ……………………………………71%

Single ……………………………………….29%

 

EDUCATION

Attended College ……………………92%

College Graduate …………………..78%

Advanced Degree …………………..47%

 

HOUSEHOLD INCOME

$50,000+ …………………………….90%

$75,000+ …………………………….79%

$150,000+ …………………………..40%

Average HHI …………………………$216,600

 

HOMEOWNERS

Own Primary Residence ……………..88%

Average Value of Primary Residence ……………$495,000

 

INFLUENTIAL

Made Philanthropic Donations in the past

12 months …………………………………………………91%

Voted in a federal, state, or local election

in the past 12 months ………………………………….90%

Sit on Board of Directors/Trustee Members for

Community/Philanthropic Organizations ……….68%

Sit on Board of Directors/Trustee Members for

Commercial Companies/Organization …………….48%