Health Experts—December 2017 Issue
As part of Boston Wellness and our annual Top Doctors list, the Health Experts section consists of informative full and half page profiles on the best local healthcare providers specializing in all areas of medicine. This section will appear in the December issues of Boston magazine as well as on bostonmagazine.com in a digital listing format, and will guide our readers in choosing the best health care professional for them. Based on the ad size contracted, please provide the following information according to the guidelines listed below.
All materials must be filled out in order to move forward into design. Please only fill this form out once.
Should you have any trouble, please contact your Account Executive or Julia Kacmarek at jkacmarek@bostonmagazine.com.
Photo submission
For Health Experts:
- 300 DPI JPEG of professional grade photography
- For a Full Page ad: Photo must be of vertical orientation
- For a Half Page ad: Photo must be of horizontal orientation
- No photoshopping requests other than color or lighting tweaks accepted
For Enhanced Digital Listings:
- 300 DPI JPEG of a Headshot
- No photoshopping requests other than color or lighting tweaks accepted
Intro Copy
- For full page advertisers: Submit up to 55 words max explaining who you are, what you specialize in, and who is answering the Q&A in third person.
- EXAMPLE: The fundamental values of the Division of Surgical Oncology team at Mass General Hospital Cancer Center are ensuring the best patient experience and achieving the best outcomes on a consistent basis. Division Chief Dr. Kenneth Tanabe explains key factors behind their success.
- For half page advertisers: Submit up to 40 words max explaining who you are, what you specialize in, and who is answering the Q&A.
- EXAMPLE: The fundamental values of the Division of Surgical Oncology team at MGH Cancer Center are ensuring the best patient experience and achieving the best outcomes on a consistent basis. Division Chief Dr. Kenneth Tanabe explains key factors behind their success.
Q&A copy
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- For full page advertisers: Submit up to 425 words (questions included) in a Q&A style format in first person
- For half page advertisers: Submit up to 200 words (questions included) in a Q&A style format in first person
- Example questions you can use or tweak as needed
- How long has (your practice) been around?
- What does (your practice or Dr.XX) treat and why is it/he/she the best?
- Where did you study medicine?
- Name one thing that sets (you/practice) name apart.
- Do you have any advice for those seeking help in your specialty?
- Where does your passion for medicine come from?
- If future patients would like to reach you, how should they do so?