The Buried T-Shirt Stunt Jumps the Shark
When news broke that a construction worker had buried a David Ortiz jersey in the new Yankee Stadium, we knew it was only a matter of time before it spawned imitators. Sigh. People are so predictable.
Meet Apple reseller and Boylston Street Apple Store neighbor, Tech Superpowers.
The company’s founder and president Michael Oh buried some corporate swag behind the spacious new building.
“We’re doing it with a wink,” Oh said of the buried Tech Superpowers T-shirt. “We are in business because of the great things Apple has done. But there’s also been blood sweat and tears from our side. This T-shirt in the sidewalk is a symbol that there’s a connection between the two sides of the alley. I have no idea how this will turn out. Maybe Apple will refer us customers. Or maybe six months from now we’ll be moving out to an office park in Waltham. But at least we can say, yeah, we were here.”
First of all: Blood, sweat and tears? He steals the t-shirt idea, then he swipes Paul Pierce’s
gang sign mantra? Second, we know Apple fans are pretty dedicated, but we doubt the buried shirt will fetch $175,000 on eBay.