The Ass Backwards Approach to Boston's Innovation District, Which Seems to Be Working

As we all know, Menino declared a section of the South Boston Waterfront as the city’s Innovation District, and so it was. Or, at least, so it’s becoming. “While most neighborhoods get their names from the existing character of the area, say, Chinatown or the Financial District, here the city chose a name — perhaps even a brand — to attract the kind of community it hopes to build,” writes Venessa Wong, who also interviewed a few people who didn’t even know about the Innovation District while they were standing smack in the middle of it.  [Bloomberg Business Week]