President Obama and Scott Brown Go for the Single Ladies

“All the single ladies, all the single ladies!” (Photo by realjameso16 on Flickr)

Yesterday, new polls showed that President Obama is absolutely crushing Mitt Romney among single women, holding 60-percent to 31-percent lead over the former Massachusetts governor. Romney, to be fair, holds a solid advantage among the married set:

The president is benefiting from a “marriage gap” that may be related to social issues, said Peter Brown, assistant director of the Hamden, Connecticut-based Quinnipiac University Polling Institute. Unmarried people overall favor Obama 54 percent to 34 percent, while married people back Romney 51 percent to 38 percent.

“Married voters are more likely to focus on the economy and health care, while single voters are more focused on issues such as gay rights and reproductive issues,” Brown said in an e-mailed statement accompanying the poll, conducted July 1-8.

Senator Scott Brown, meanwhile, has spent the last month presenting himself as the perfect father and spouse, hoping to pull in women voters of his own. (Also, let’s not forget about his nude modeling in Cosmo.) His commercial “Dad” boasts about his ability to pack lunches, get his daughters ready for school, and fold laundry, while his commercial “Husband” features his wife, Gail Huff, extolling his virtues as an all-around Understander and Encourager of Women. The heart of that second ad:

“Scott’s always been the one who encouraged me professionally, encouraged me to have my own life, to have my own identity. He’s always been very, very sure about the women in his life having their own lives. He is by far, the most understanding of women probably of any man I know.”

Scott Brown for Women! Women for Scott Brown! See how this works?

Brown’s ads for women, of course, left Todd Domke over at WBUR wondering: “What if Warren tried a blatant appeal to men?”

TV SPOT: Elizabeth Warren walks into her living room and notices white socks on the floor. She picks them up and says to the camera: “I don’t mind when my professor husband leaves ‘homework’ on the floor. He’s got his own life to live, and I support him any way I can. If he golfs 36 holes instead of 18, and still wants to play poker all night with his pals, that’s fine. When he says it’s my turn to take out the trash, I say, ‘Why do you even have a turn? I’ll do that chore from now on — after all, I make most of the garbage by cooking and cleaning the house.’ ”

Yeah. That’s not going to happen.