Paul Pierce, Lenny Kravitz Lure Customers to Microsoft Store Grand Opening

Microsoft, which opens its store in the Pru on Thursday, announced that customers/fans/shoppers can line up starting at 10 p.m. Wednesday, and the first 1,000 customers will get access to the Lenny Kravitz concert on Saturday at the Bank of America Pavilion, and Paul Pierce will be on-hand to show off his talents with the Microsoft Kinect. In other words, they really want to create an Apple-esque buzz. [Boston Business Journal]