And, nope, not the Jesus fish one. The one in Monday’s Globe featuring an obituary for Henry Wheeler, 92, a banker who died on September 7. As the ad copy goes, it’s “… too bad he didn’t go to Legal Sea Foods and eat more fish. He would have lived a little longer.” As it tends to happen every time Legal has a new campaign, this is the one that crosses the line. [Campaign Outsider]
Source URL: https://www.bostonmagazine.com/news/2012/09/12/people-happy-legal-seafoods-ad/
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