Scott Brown's First Attack Ad Is About the Indian Thing

Elizabeth Warren broke the seal on negative ads last week, so it’s no surprise that Scott Brown’s campaign has matched the effort with their own attack ad, nor should it be a surprise, given that Brown led the first debate last week with an attack on Warren’s claims of Indian heritage that his ad focuses on the same topic.

As political ads go, we’d say it’s not particularly notable either for dishonesty or blistering effectiveness. The real risk as the Globe‘s Noah Bierman notes is that “Brown has built his popularity as a politician who is above destructive politics.” Hence our favorite part of the whole ad: The “I’m Scott Brown and I approved this message,” line usually delivered all laconically by Brown from his truck, is now done with hilarious speed on what sounds like fast-forward. Watch: