Mark Cuban Wants to Give 0.0002% of His Net Worth to Berklee Students
Just days after Berklee College of Music kicked off a viral video boot camp to show students how to try and get their music picked up by the masses on the web, billionaire entrepreneur Mark Cuban, No. 613 on the Forbes billionaires list, is looking for a few creative types from the school to help him launch a new show on his cable television network.
According to Berklee officials, Cuban, owner of the NBA’s Dallas Mavericks and chairman of AXS TV, is kicking off a contest with the music school and offering a $5,000 prize to the most innovative, creative concept from a student. “AXS TV is incredibly excited to partner with Berklee. The future of music on TV is live, and I can’t wait to pick the best show and social media ideas from the many I am sure students will contribute,” Cuban said in a statement on Wednesday. “The possibilities from our partnership and this contest are limitless.”
The idea is to “dream up” a new music program for the “next generation,” now that most people turn to YouTube rather than television networks as a source for music videos.
A select committee from AXS TV, Mark Cuban Companies, and Berklee will narrow submissions down to the best 10 entries, then Cuban will select the winner based on students’ votes and comments, as well as the committee’s recommendations. The winner will be notified on Friday, May 3, according to the contest rules. The contest is a result of conversations between Cuban and Berklee President Roger Brown in an effort to find creative ways to connect social media with the music market.