It’s Really Football Season Because Tom Brady Has a New Billboard for Uggs
You know it’s football season when Tom Brady’s hovering over the Mass Pike in a new Uggs banner. #THISISUGG pic.twitter.com/wcTQqXxogU
— Only In Boston (@OnlyInBOS) August 29, 2014
Rejoice, fans, because football season is here. The Pats lost their final preseason game last night to the New York Giants, and Tom Brady’s new billboard for Ugg boots is now paneled in its rightful place over the Mass Pike.
Although a lot of talk these days surrounds Brady’s mortality (we’re coping) and that second-rounder Jimmy Garoppolo is the heir to Brady’s throne (but he isn’t—yet), the reality is this: Nobody can ever replace Tom Brady in that emotional spot reserved in our hearts—and the literal spot reserved on the Pike—for Brady and his damn Uggs.
Like clockwork, the billboard seems to be replaced with a new brooding photo of our quarterback every September. This time around, he sports a pensive demeanor behind an “inkwell” Instagram filter. Brady’s intimate partnership with UGGs and its placement over the Pike go way back. Here’s a trip down memory lane:
Last October: The “Wait, Is This Ad for Gap?” Look.
The old giant Tom Brady Ugg add across from Fenway has been replaced by a newer even sexier giant Tom Brady Ugg add pic.twitter.com/q0Yik5Br2u — Mackenzie K-H (@mackenziejanek) October 20, 2013
Last September: The “I Might Be an LL Bean Dad” Look.
New Tom Brady UGG billboard near Fenway (from M&C Saatchi PR) #Patriots #WBZ pic.twitter.com/MAmhYNupEu — Joe Giza (@JoeGiza) September 3, 2013
May 2013: The “I’m Pissed They Took Away My Soulful Bench” Look.
This billboard speaks for itself #TomBrady #UGG boots pic.twitter.com/ge0A8JLYv4 — Kyle Witek (@K_Witek) March 16, 2013
Again in May 2013: The “This Dog Is Debatably More Handsome Than Me” Look.
Hey Pats fan! The new Ugg summer ad is up on the pike outside Fenway, FYI. Brady, so hot right now. Brady. pic.twitter.com/ckM0RWAhNh — Bill (@Kim_Jong_BILL) May 7, 2013
February 2013: The “It’s Winter and I’m Finally Sporting a Jacket” Look.
And people are sad when it’s gone:
@UGGaustralia hi you guys replaced giant tom brady on the mass pike? id like an explanation pic.twitter.com/UVzsD0gQKP
— waka flocka shame (@TheZaharaDesert) March 31, 2014
