‘New Year, New Bridj’
It’s been a busy year for Bridj, the Kendall Square-based transportation company that uses data to pinpoint routes and determine the best places to launch bus stops for their luxury vehicles. And in 2015, things seem like they’re on track to get even busier.
On Christmas Eve, the Cambridge startup teased out a photo of a bus bearing the company’s name, complete with a large, red bow slapped on the side of the shiny vehicle. “All I want for Christmas is you,” the tweet read.
While vague, a Bridj employee said they will be rolling out the new set of wheels for riders that utilize their services come the New Year.
The photo falls in line with recent announcements made by employees at the company about “major developments” they’ve been working on.
Earlier in December, Ryan Kelly, Bridj’s marketing manager, told Boston that Bridj will soon be “better than ever” with the launch of the new vehicle, evening services, and a Bridj app that will be available on January 5.
“Just like some of our amazing users go away for the holidays, Bridj is taking a holiday vacation,” Kelly said, before the service went on hiatus on December 19. Bridj, with its new bells and whistles, will be back on the roads beginning January 6, according to Ryan, along with “a few other surprises” the company has in store.
Possibly additional buses? Who knows for sure.
“[This bus] seats 14 passengers. I’m not 100-percent sure on how many we’ll have roaming the streets of Boston come [January 6], as we’re still working on it, but the plan is to transition the entire fleet over to branded vehicles built specifically for the Bridj passenger in mind,” Ryan said in an email. “No other marquee features, aside from leather seats, ample legroom, and pretty solid WiFi. We’re very excited for the new year!”
The “pop-up” bus service, which features free Wi-Fi and plush seating, has operations up and running from Brookline to Cambridge, as well as Downtown Boston, Back Bay, and the Seaport District. In late August, they expanded their services to South Boston, after residents there said the MBTA’s lack of bus services left many commuters standing idly on the curbside.