Boston Common Coffee Co. Selling ‘Deflated’ Cookies for a ‘Deflated’ Price
But that embarrassment didn’t stop him from making light of the situation.
On Wednesday, as news came out that NFL officials determined 11 of the 12 balls used by the Patriots during the AFC Championship game against the Indianapolis Colts were underinflated, Femino put out a fresh batch of special cookies in the shape of airless footballs.
“We are just making light of it. I’m embarrassed that they did it, but I have a sense of humor, too. The world needs to laugh a little bit more,” said Femino of the deflategate cookies he was selling at all four of the company’s locations.
As of early Wednesday morning, a staff worker confirmed to Femino that customers coming in for coffee and breakfast “loved” the cookies, and got a good laugh at the playful jab.
Femino said he was “the brains” behind the idea, and had originally conjured up the plan prior to Wednesday’s news handed down from the NFL, confirming Patriots fans’ worst fears: that the footballs had low pressure on during the AFC Championship game.
In a last-minute decision, with the cookies already made, Femino decided to put them out anyway.
“They were made, and I said, ‘let’s put them out.’ Just like anything else, customers can decide—we aren’t forcing people to buy them. We are just making light of a bad situation. It’s a sport, it’s a game,” he said. “I’ve never been one to brush something under the couch or under the rug.”
The cookies, which are being sold at a “deflated price,” are expected to sell, said Femino, but if they don’t, he’s not too concerned.
“We made enough—maybe 10 for each store—and if people buy them, we’ll make more of them,” he said. “I think they will probably sell. Who knows.”