Changes at the Top of Boston.com
After a rocky period it seemded things were starting to calm at the Globe’s Boston.com, but a memo released Thursday indicates the site is experiencing changes again at the top. The site’s current general manager, Corey Gottlieb, is leaving for a job at DraftKings, the popular fantasy sports site. He is being replaced by Eleanor Cleverly, Boston.com’s current executive director of digital strategy and operations. Prior to her current role, Cleverly oversaw the site’s digital advertising side.
Boston Globe Media CEO Mike Sheehan sent the following email to staffers:
I first met Corey Gottlieb about a month after he graduated from Amherst College, when he joined the ad agency world on the bottom rung of a very tall ladder as an assistant account executive. I was immediately impressed not only with his maturity, his creativity, and his intellect, but also his work ethic. Clearly, he was going to climb the career ladder by working, not by talking.
The following year, he came to my office and told me he had been offered a job as Director of Product Development at Major League Baseball Advanced Media. For someone that young who grew up in Brookline playing baseball and devoted to the Red Sox, it was a dream job. I countered with nothing but a handshake, my best wishes, and a plea to stay in touch.
Corey spent four years at MLBAM, and then went back to school for his M.B.A. at Harvard Business School. As he was finishing up there, Andrew Perlmutter brought him in to discuss a role within BGMP, and he joined us as General Manager of Digital Marketplaces and was subsequently promoted to General Manager of Boston.com, leading its transition into a discreet digital property separate from the Globe. While that separation caused its fair share of anxiety, it has resulted in BostonGlobe.com having the third highest number of paid digital subscribers in the country, behind the New York Times and the Wall Street Journal. From a business standpoint, there is no greater priority than producing quality journalism for which readers are willing to pay and with which advertisers are happy to be associated.
A few weeks ago, in a moment of deja vu, Corey came into my office and told me he had been offered a job as VP, Content at DraftKings. It’s a terrific opportunity, getting in on the ground floor of a fast-growing, Boston-based startup in the sports space. My counter was no different than the one before; I know I speak for everyone when I thank Corey for all he’s done and wish him nothing but success in his new endeavor.
Fortunately, we didn’t have to look too long or too far for Corey’s successor — the first name that rolled of the tongues of Andrew, Corey, and David Skok was Eleanor Cleverly. And I couldn’t have agreed with them more. I’m pleased to announce Eleanor’s promotion to General Manager, Boston.com.
Since joining BGMP, Eleanor has served as Director of Content and General Manager of Digital Marketplaces, Interim Editor of Boston.com, and Executive Director of Digital Strategy overseeing Social Media. Eleanor joined BGMP from Harvard University’s Kennedy School of Government where she worked for the Center of Public Leadership. She also served as Assistant Director of the Harmony Institute where she conducted research for partners including Free Press, The Ford Foundation, and MTV. In 2009, she co-authored Net Neutrality for the Win: How Entertainment and the Science of Influence Can Save Your Internet.
Earlier in her career, Eleanor was Social Media Director for MEC, a media agency under the WPP umbrella where she oversaw strategy and media buying for IKEA, Citibank, and Colgate-Palmolive.
Eleanor not only has the resume to be successful leading Boston.com into the future, she has the leadership skills as well — she is universally admired and respected throughout the building. I couldn’t be more excited to have her leading Boston.com and I can guarantee she’ll continue to evolve it into a relevant, interesting property within the BGMP portfolio.