Dunkin’ Donuts Becomes NWHL’s First Corporate Sponsor
Things are moving at a feverish pitch for the Boston Pride and the National Women’s Hockey League. Just a few weeks into their inaugural season, the team inked the NWHL’s first broadcast agreement with Bruins and Red Sox rightsholder NESN, followed by a streaming deal with ESPN3. Now, the league has landed its first major corporate sponsor.
Dunkin’ Donuts will be announced as the official hot, iced, and frozen coffee of the NWHL, as part of a multi-year agreement, according to the league. The Dunkin’ Donuts logo will be featured on all four franchises’ jerseys, and branded advertising will appear on league goal posts, behind each bench, and on the league’s website.
In addition, Dunkin’ Donuts will “coordinate youth hockey clinics with team representatives in each market throughout the league’s inaugural season.” The Canton-based company has also entered into a personal services agreement with Buffalo Beauts star forward and U.S. Women’s Team captain Meghan Duggan.
The league will formally announce the partnership Tuesday afternoon at an orange-carpet ceremony at TD Garden, where the new jerseys will be unveiled. Afterward, Duggan, joined by Brianna Decker and Gigi Marvin of the Pride, will host the first youth hockey clinic with Assabet Valley, East Coast Wizards, and the Islanders Hockey Club on Garden ice.