The Most Popular Halloween Candy in Massachusetts Is…
Halloween is fast approaching, and with it, all those hastily made Sexy Ken Bone costumes and dubious razor-in-the-Hershey’s stories. When Bay Staters go door-to-door in search of sweets, which do they reach for first?
It isn’t Necco wafers, chalky pride of Revere’s New England Confectionery Company, or Junior Mints, invented in Cambridge and Cosmo Kramer’s candy of choice. And it certainly isn’t candy corn because, let’s be honest, no one without an AARP membership reaches for that.
No, Massachusetts’ favorite Halloween candy is Starburst, according to a new state-by-state survey by Influenster. The Wrigley-manufactured pseudo-taffy—which comes in orange (unequivocally the best, ready your hate-mail), lemon, strawberry, and cherry—bucks the East Coast’s preference for chocolatey treats—except for Maine, which also loves Starburst.
Elsewhere in New England, Vermont loves Almond Joy, while New Hampshire prefers Tootsie Rolls. Reese’s Peanut Butter Cups are king in Connecticut and Rhode Island.