Amazon’s Brick-and-Mortar Bookstore in Lynnfield Opens Next Week
Amazon is poised to open its second brick-and-mortar bookstore in Massachusetts next week, at the MarketStreet open-air retail complex in Lynnfield near Route 128.
Billed as a “store without walls,” the bookshop will feature titles selected based on customer ratings, pre-orders, sales, and popularity on the Amazon-owned community book review site Goodreads. Customers can also try out Amazon’s various tablet lines, or simply add items to their wish list for others to purchase.
“We’ve built a store that integrates the benefits of offline and online shopping to give customers an additional way to discover books and devices they’ll love,” Amazon said in a release. The Lynnfield location will open its doors Tuesday, April 18.
The Seattle-based e-commerce giant opened its first bookstore in Mass.—and the East Coast—at Dedham’s Legacy Place earlier this year. Amazon has also opened shops in Seattle, San Diego, Chicago, and Portland, Oregon, with additional locations slated for San Jose, New York City, and Paramus, New Jersey.