The 12 Best Signs from the 2017 Boston Marathon

"Run like United Airlines wants your seat!"

The Boston Marathon brings all sorts of people from around the world to the Hub—not least of which, some elite signmakers. As it turns out, a well-placed pun does much to make you forget about your aching calves or chafing nipples on the final stretch of a 26.2-mile slog. And so, these masters of posterboard deserve a salute.

Here’s a dozen of our favorite signs from along the marathon route.

When you don’t think you can go on, just remember:

Just brutal.

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That’s no moon.

Up up, down down, right on Hereford, left on Boylston.

Photo by Alyssa Vaughn

Photo by Alyssa Vaughn

It helps having friends in high places.

Hopefully she didn’t have to hide that sign.

Hill of a sign!

Tough but fair.


Yeah, but these are really nice bananas.

Spotted on the sign of the new boutique hotel in Cleveland Circle:

Granted, it doesn’t take much.