Watch out, Instacart: Whole Foods is coming.
The Amazon-owned grocery store launched a free two-hour delivery option for Prime members in Boston and three other east coast cities on Tuesday. From 10 a.m. to 8 p.m., Prime members can now shop online or on an app to get all the Icelandic yogurt and fresh rainbow chard they need delivered without added fees. So long as each order exceeds a $35 minimum, gone are the days of battling other customers in the produce aisle for the store’s one ripe avocado. And for those who just can’t wait two whole hours for their $6 asparagus water to arrive, Whole Foods offers a quicker, one-hour delivery option for $7.99.
In addition to Boston, Whole Foods is now offering Prime Now deliveries in Baltimore, Philadelphia, and Richmond. The grocery store launched the program in Austin, Cincinnati, Dallas, and Virginia Beach earlier this year, and plans to continue expanding the service to other markets. Thus far, according to Whole Foods officials, the no-fees delivery option has been well-received.
“We’ve been delighted with the customer response to free two-hour delivery through Prime Now, and we’re excited to bring the service to our customers in Baltimore, Boston, Philadelphia, and Richmond,” Christina Minardi, Whole Foods’ executive vice president of operations, said in a press release. “Today’s announcement is another way that we are continuing to expand access to our high-quality products and locally-sourced favorites.”
The fast and free food delivery is the newest benefit Amazon is providing its Prime customers. Though not currently available in Massachusetts, the e-commerce giant offers members discounts on products ranging from nectarines to yellowfin tuna steaks at Whole Foods stores in 23 states.
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