The Improper Bostonian Has Closed
The glossy lifestyle magazine just announced it will fold.
Boston’s tiny media ecosystem got a little bit smaller today, as the Improper Bostonian, a glossy lifestyle magazine in print since 1991, has announced it will cease publication.
“After nearly 28 years in business, we are closing The Improper Bostonian effective today,” publisher Wendy Semonian Eppich wrote in a statement posted to the magazine’s website. “While this news might be surprising, the company has had a great run and we’re hopefully leaving this incredible city better and brighter since our inception in 1991.”
The Improper published twice monthly, distributing to 274 newsboxes and 600 other locations around Greater Boston, including colleges and restaurants, according to the magazine’s media kit, which also says it delivered to 13,000 homes and reached 350,000 readers each year.
Known for its fashion shoots, interviews, and event listings, as well as for hosting events, the magazine featured a mix of local and national stars on its covers. Its latest issue featured Grammy winner Joelle James. Each year, it also gave out annual “Boston’s Best” awards to local restaurants and shops (Boston magazine names “Best of Boston” award-winners each year, if you’ve had trouble keeping that straight in the past).
It was not immediately clear how many staff members would be out of a job.
“Thank you for picking us up every two weeks and putting us on your coffee tables—or in recent years, for also clicking on our website,” Eppich’s letter reads. “It has been a pleasure to entertain, inspire, inform and amuse you. Our staff was always delighted when you shared your love and passion for the brand. Your feedback gave us a lot of pride in what we did and motivated us to continue doing it.
“As you remember The Improper, try to think of how you can enrich the lives of others while celebrating AND enjoying life in this wonderful city—something we are fond of doing ourselves.”
Some news… https://t.co/X0CVySOilh
— Improper Bostonian (@theimproper) April 25, 2019