The White House Was Decorated by a Boston Company
Rafanelli Events has designed the decor for state dinners and other official White House programs during the Obama administration, but they’ve never attempted to take on the holidays—until now.
It’s a big job to decorate the White House during a season when more than 68,000 people visit the halls, but the Boston and New York-based event design company was up for the challenge and executed designs in twelve rooms.
President and CCO Bryan Rafanelli and twenty members of his team worked closely with First Lady Michelle Obama and the White House Social Office on the plans. Together, with 100 volunteers from 35 states, the project took five days to install.
This year’s theme, Timeless Traditions, reflects cherished holiday ideals and showcases hand-cut paper snowflakes, silver bells, vintage fabrics and ribbons, and a garden of whimsical snowmen.
One decoration highlight, the White House Christmas Tree, is inspired by the stars and stripes of the American Flag and designed to honor the military. Messages to the troops from their families wind around the tree on a ribbon.
To focus on sustainability, 90 percent of the design uses repurposed ornaments and embellishments from the White House inventory.
“We are so pleased to have been able to execute this holiday vision by creating only ten percent of the design with new products and materials,” said Rafanelli in a press release.