Wayfair Is Launching Its Own TV Show on Lifetime
Online home goods retailer Wayfair is making a jump from your computer screen to your television screen this weekend.
The Boston-based company joined up with A+E Networks to launch a TV show on Lifetime called “The Way Home.” The network says the show will be the “first-ever fully shoppable TV series,” meaning everything you see on the show is for sale.
Hosted by interior designer Evette Rios and lifestyle expert Megan Colarossi, the show will feature home decor, DIY projects, renovations, home makeovers, and money-saving tips. Home experts will appear as guests on the show to cover topics like construction and design.
“The talk show format coupled with online shopping is a great way to bring attainable and helpful home tips to viewers, so they feel empowered to bring the ideas home,” said Nancy Go, Wayfair’s vice president of brand marketing, in a statement.
After the conclusion of each episode, a “The Way Home” sales event will appear on Wayfair.com. All of the products displayed on the show will be available to buy. Each sale will also include groups of “must-have” items that are heavily discounted for a limited time.
According to a release, A+E Networks and Wayfair look forward to creating a new business model for TV programs, and plan to track how specific on-air programming converts into engagement with Wayfair’s website.
“The Way Home” will premiere Saturday, October 22, at 11 a.m. ET on Lifetime. Episodes will also be available for viewing online.