Wayfair Rolls Out a Home Design Virtual Reality App

IdeaSpace lets users shop in a virtual showroom.

Online home furnishing and decor retailer Wayfair recently debuted its own TV show, and now it’s introducing a virtual reality app for home design.

Called IdeaSpace, the app allows users to shop in a variety of virtual showrooms, giving them the option to interact with furniture and accessories. It seems to simulate the experience of shopping in real life—but without actually leaving the house—so, no more guessing if those pillows match the new wall paint.

“Inspired by Wayfair’s Get the Look resource, where shoppers can explore featured interiors from designers as well as Wayfair commercials and catalogs, IdeaSpace allows customers to browse beautifully styled spaces and products in a completely immersive experience,” said Wayfair’s cofounder and co-chairman, Steve Connie, in a statement.

The app is available on Daydream, Google’s mobile VR platform. Users place their Daydream-capable phones into a headset, then are transported to Wayfair’s various showrooms. To walk throughout the spaces, shoppers swipe the Daydream controller, pointing at highlighted 3D products. A click reveals details about an object, and a rotation of the controller allows for a 360-degree view of it.

IdeaSpace is Wayfair’s second voyage into the realm of VR. Earlier this year, the Boston-based retailer launched Patio Playground, a VR app for designing landscapes with Wayfair’s catalog.

IdeaSpace is available in the Google Play Store.