Store Opening: Treat Cupcake Bar

By Shannon Fischer

There’s been some buzz around Needham’s latest pastry shop, Treat, so we at Chowder went to go check it out.

Treat is the brainchild of David LaLiberte, a former money manager who retired from the world of finance a few years ago. After deciding to pursue a new career around cupcakes, he teamed up with local designers, retail specialists, baker Adie Sprague and a focus group of his own children. The result? An interactive DIY cupcakery.

“The whole idea of Treat is the experience,” says Sprague. For a virtual experience of choosing ingredients, applying your own frosting and, of course, adding all of the fixings, click here.