Craft Collective: Boston’s Liaison to Better Beer
Breweries have officially become the new garage band, with everyone from cube jockeys to disgruntled barkeeps hankering to wield a mash paddle. There are now over 3,200 breweries operating in the U.S., the most since the 1873, with a majority of those popping up over the last decade. If you’re doing the math, that’s over 1.5 breweries opening every day, a staggering number that has a fair share of brewmasters anxious about oversaturation.
And who can blame these nascent operations, what with the allure of shirking nine-to-five banality for a life among hops, steel, and fermented glory. But craft beer nerds, Bryan Ferguson and Adam Oliveri, want you to know there’s another way.
While working in the non-profit sector and a New York tech startup, respectively, the two beer fans were not only looking for an escape, but a way to get involved in their favorite diversion. “We were both at pivot points in our career where we felt like the time was right to do something different,” Ferguson says. “The craft scene was booming, yet we knew that we didn’t want to be brewers. But we saw this growth of ancillary services and the need for change in the distribution chain, particularly here in Massachusetts.”
At the end of March, Ferguson and Oliveri launched Craft Collective, with the aim of bringing the wares of smaller, niche brewers to Boston bars and retail outlets. Officially the only craft exclusive distributor in the state, Craft Collective is now bridging the gap between bucket-list breweries and consumers once forced to travel across the region for growler fills and the occasional banner release.
Now trophy beers like Fiddlehead Brewery’s Second Fiddle, a dank, resiny double IPA brewed in minuscule quantities, has been spotted at Stoddard’s Pub, Lord Hobo, and better beer stores like The Urban Grape. But that’s not the only buzzy entry in Craft Collective’s growing menagerie. The duo is also working with Queen City Brewery (Burlington, VT), Proclamation Ale Co. (West Kingston, RI), Schilling Beer Co (Littleton, NH), Backacre Beermakers (Weston, VT), Fiddlehead Brewery (VT), SingleCut Beersmiths (NY), Transmitter Brewing (Long Island City, NY) Kent Falls Brewing (CT), SoMe Brewing (York, ME), and later this month, Earth Eagle Brewings (Portsmouth, NH) and Hermit Thrush Brewery (Brattleboro, VT).
“Arguably the best beer in the world is being made in New England, between some of the breweries that have come up recently in Massachusetts and all the Vermont breweries like Hill Farmstead and The Alchemist,” Oliveri says. “Boston in the largest craft beer market in New England, the seventh largest in the country, and yet a lot of these smaller breweries didn’t have a way of getting their beers here to the market. We saw that hole, so we hit the road and started seriously scouting breweries around New England and New York.”
Craft Collective says they’re still actively looking (as well as being pursued) for better brewery clients, particularly here in Massachusetts. But they’re also hoping to execute the second half of their original business plan, a brewery incubator that will help nano- and other smaller operations reach more aggressive levels of production. Oliveri says the distribution arm of Craft Collective was a necessary first step in marketing, but the two are looking to open a production space with a shared taproom—a “destination” spot perfect for a metropolis eager to explore New England’s growing craft beer bounty.