Lobster Rolls Are Coming Back to East Coast McDonald’s This Summer
McDonald’s caused quite the commotion when it briefly added $7.99 lobster rolls to menus across New England last year.
While local foodies weren’t exactly “lovin’ it,” the crustacean-filled sandwich got enough positive buzz to justify its return to east coast McDonald’s this summer.
Officials announced on Friday that more than 600 restaurants in New England and New York will add lobster rolls back to their menus starting on Monday, June 20.
According to a press release, the sandwich is 290 calories and made with wild caught, “100 percent North Atlantic lobster meat lightly tossed with mayonnaise” topped off with a “crisp leaf and shredded lettuce” and served chilled on a toasted roll.
“The return of the lobster roll is exciting for McDonald’s because it was such a hit with our customers last summer,” Suzanne Pingeton, McDonald’s marketing director for the Boston region, said in a statement. “We aim to deliver diverse, quality menu items that resonate with the customers in our community, and we’re proud to offer this regional favorite at such a great value.”
McDonald’s lobster roll will be priced at $8.99 this year and will only be available through mid-August at participating restaurants in Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Albany, New York, as well as Connecticut, except for Fairfield County.