The Hello Kitty Cafe Truck Is Coming to the Boston Area

The mobile vehicle of cuteness and cookies is parking near the AMC Assembly Row on Saturday, August 20.

Hello Kitty Cafe Truck

The Hello Kitty Cafe truck. / Photo courtesy of Sanrio.

The world’s favorite cute kitty is coming to the Boston area for the first time—and she’s bringing cookies and macarons.

This isn’t a drill, people. On Saturday, August 20, the legendary Sanrio company is bringing its Hello Kitty Cafe Truck to Assembly Row, parking it across from the AMC 12 movie theater, and serving as much adorable food and merchandise as your heart can handle.

After you’re done excitably screaming—and Instagramming, snack on a variety of cookies, rainbow macarons, and mini cakes the truck will have for purchase. If your wardrobe or glassware collection is lacking in pink, the cafe-on-wheels will also be selling branded coffee mugs, T-shirts, and Hello Kitty’s iconic pink bow. There will also be bow-shaped bottles of water available, if that’s a thing you need in your life.

Hello Kitty

Sweets and merch from the Hello Kitty Cafe truck. / Photo courtesy of Sanrio.

Thinking about stopping by? You and thousands of other people, according to Facebook. If you can’t make Hello Kitty’s Boston-area debut, maybe it’s time to take a road trip to her first semipermanent cafe in the United States. The Hello Kitty Cafe just opened a “supercute modular space” in Irvine, California.

Hello Kitty Cafe Truck at Assembly Row, Saturday, August 20, 10 a.m.-8 p.m., 300 Grand Union Blvd., Somerville, Facebook.