Honeygrow Opens Its First Boston Location in Fenway
The latest fast-casual import sprouts in Fenway this month. Honeygrow opens its first Massachusetts location on July 14, bringing with it a fresh lineup of stir fry bowls.
The company, stylized with all lowercase letters, started in Philadelphia in 2012. It introduced itself to Boston in March.
“We knew the logical next step for honeygrow’s growth was to continue to move north, and we felt that we could bring something new to Boston that wasn’t already there: damn good noodles and greens,” founder and CEO Justin Rosenberg said in a statement. “I noticed that a lot of restaurant concepts tended to go straight to the Back Bay neighborhood around Boylston, but we felt that the heart of every Bostonian lies in Fenway. The vibrant neighborhood has a strong emerging food scene that we are thrilled to be a part of.”
The newest restaurant nods to the ’hood with a colorful mural by Boston designer James Weinberg. The artist has illustrated designs for Stomalong Cider, Jugos, and more. Visible from Boylston Street through the storefront’s glass windows, the scene’s “energetic color palette” reflects “the Fenway neighborhood’s pace of life,” a statement reads. It features an ambling green monster.
The menu, overseen by culinary director David Katz, also has a Boston exclusive, Eater Boston notes. A stir fry of fresh egg white noodles, Maine lobster, lobster-tomato broth, fennel, bell peppers, red onions, peas, and herbed bread crumbs joins a lineup of made-to-order signature noodle, salad, and grain bowls. The entire menu is customizable, though, through a unique touchscreen ordering system.
Honeygrow also offers cold-pressed juices, and a “honeybar,” with fresh fruit, local honey, and add-ons like local yogurt, dark chocolate, and fresh whipped cream.
The Honeygrow mission is transparency, and it strives to source sustainably raised meats and local produce for its scratch kitchens. The company also supports its local communities. In Boston, that starts with the Appalachian Mountain Club. The Boston-based stewards of the national gem will receive a portion of the Fenway location’s opening day sales. The first 100 guests inside on Friday, July 14, get free lunch, with the option to donate the cost (or more) to the AMC.
Stay tuned on more Boston-area news from a company QSR magazine called “on the cusp of greatness.” But first, get a taste of Honeygrow in Fenway. It will be open daily from 10:30 a.m.-10 p.m.
1282 Boylston St., Fenway/Kenmore, Boston, 857-991-1424, honeygrow.com.