Provincetown’s Lobster Pot Is Licensing Its Iconic Brand

The Cape Cod landmark will focus on expanding in the northeastern U.S.

The Lobster Pot on Commercial Street in Provincetown

Provincetown, October 18, 2014. / Photo via Smith

Some summer thoughts on this February Friday: an iconic Cape Cod institution is looking to share its menu and history around the region. The Lobster Pot is working with Emerging Franchises to expand in the Northeast, with the potential for national growth, reports.

The neon-lit Commercial Street landmark has been the Lobster Pot for more than 70 years, and operated by the McNulty family since 1979. The restaurant, which takes the winter off, has two dining rooms with views of Provincetown Harbor. The deal would provide franchisees with real estate, marketing, and operational assistance.

The Lobster Pot is of course known for seafood, like a lobster-avocado cocktail, squid sautéed in pesto, and pan-roasted whole lobster with herb butter. It serves Portuguese-inflected fare, like linguiça-crusted cod; sandwiches, filet mignon, and more.

Franchising the brand is still in development stages, so if you’ve ever dreamed of owning your own beloved seafood restaurant, there’s time to get in on the first wave.

The Lobster Pot, 321 Commercial St., Provincetown, 508-487-0842,

[H/T Boston Restaurant Talk]