Boston and 90+ Cellars Roll Out a Collaborative Rosé

A portion of the sales benefit the Emerald Necklace Conservancy.

Yes, way. Boston magazine now has its own rosé.

And we’ll be pouring it at our events all summer, including at this year’s Best of Boston bash at Boston City Hall Plaza on July 17.

A collaboration with Brighton-based négociant 90+ Cellars, “Celebrate Boston Rosé” is a bright, berry-forward bottling from the Languedoc region of France. The Provençal-style wine, balanced between fruity and dry, pairs well with summer-y snacks such as shellfish.

“We wanted to get a really delicious rosé from France, and we found a great wine in Langedoc that we thought people would really enjoy, but would also allow us to keep this wine under $15,” says Terry Lozoff, 90+ Cellars vice president of marketing.

Retailing for $13.99, “Celebrate Boston Rosé” is available at liquor stores and supermarkets throughout Boston, including Roche Brothers in Downtown Crossing and Bauer Wines, on Newbury Street. It can also be purchased on the 90+ Cellars website. And 90+ Cellars will be featuring the wine June 23 at its annual Rosé on the Water cruise on Boston Harbor.

One dollar from the sale of each bottle benefits the Emerald Necklace Conservancy, an organization that stewards 1,100 acres of Boston parkland extending from Back Bay to Franklin Park. A portion of ticket sales from this year’s Best of Boston event will also be donated to the nonprofit organization.

The cheery label, with iconic Boston landmarks such as the Citgo Sign, Zakim Bridge, and Horticultural Hall (home of Boston’s office) was designed by local artist Amanda Williams Galvin of Revel Revel.