Tender Greens Opens a Boston Proper Location
The growing, farm-focused fast-casual now has a second local restaurant inside the Copley Place mall.
The Copley Square lunch game has a healthy new player: Tender Greens, a fast-casual chain from California which counts hospitality leader Danny Meyer among its investors and supporters, debuts its second Boston-area location today. Tender Greens opens at 11 a.m. at Copley Place, with a mix-and-match menu of mindfully sourced meats and produce.
Founded in Culver City in 2006, Tender Greens now has 28 restaurants in California, New York City, and Chestnut Hill, where it opened in April. The Copley Place location has the brand’s familiar industrial vibe, with whitewashed exposed ductwork and hanging globe lights. Reclaimed wood tables are accented with bright pops of color from other furniture, and Boston artist Mia Cross’s hand-painted mural. The counter-service restaurant seats 89 people, including on an outdoor patio area that will open in warmer months.
Earlier this year, retail veteran Denyelle Bruno—who helped create the Apple Store experience—was hired as CEO to help Tender Greens continue to grow. Bruno oversaw the company’s first $100 million revenue year, Fast Company reported, and she hopes to double the number of restaurant locations over the next two years.
“The site of the American revolution, one of the world’s earliest global trading posts, some of the best colleges in the world, and the place where I enjoyed my first lobster roll. I couldn’t be more excited to open the next Tender Greens in a place that has such a rich role in history,” Bruno said in a press release about today’s Copley Place opening. “I’m hopeful that Tender Greens will make an impression on Bostonians. We are on a mission to free people from eating poorly sourced, bad for the environment, and processed ‘food.'”
The company hires chefs locally to oversee each location’s scratch-made menu, and it shops regionally as much as possible to source hormone and antibiotic-free meats, responsibly fished seafood, and seasonal produce. The menu tops out at $16 for entrées with a choice of greens and sides, composed salads and grain bowls, sandwiches, and soups; there’s also a kids’ meal for $7.
Tender Greens serves soft drinks like mint lemonade, agua fresca, and black or green iced teas; and both Boston-area locations offer a selection of craft beer and house wines.
The new location at Copley Place opens daily from 7 a.m.-9 p.m. The first 50 people in line on Wednesday. Dec. 12, will have lunch on the house.
Copley Place, 100 Huntington Ave., Suite K006A, Boston, tendergreens.com.