The Seaport’s Chic Pop-Up Village, The Current, Is Back for the Holiday Season
Over the past two years The Current, an ever-changing retail pop-up village in the Seaport, has opened over 35 storefronts to bring innovative and immersive shopping experiences to the city. The Current has hosted beloved local businesses such as Booty by Brabants, Sh*T That I Knit, Levitate, Nobull, and Legit Activewear, and national digitally native brands including Glossier, Margaux, and Havenly. This winter, The Current is back with an exciting lineup of seven new stores that each offer uniquely curated gifts that will appeal to everyone on your holiday shopping list.
With six New England brands participating, the hub brings together some of the region’s most coveted local businesses in one festive shopping destination. At The Current, holiday shoppers can discover local fashion and beauty products, innovative and sustainable apparel for the avid cycler, and travel goods for the (soon-to-be) globetrotter in the family. For a mid-shopping break or take-home treat, all visitors will enjoy Cupcake Mojo’s award-winning cupcakes and sweet treats. Read on to get the full deets on the brands at The Current and indulge in some gift-giving inspiration.
Who doesn’t love cupcakes? Peruse an array of prepackaged mini cupcakes and other sweets from a mother-daughter duo at this Seaport outpost of the famous Weymouth-based bakery. The Cupcake Wars alum specializes in both traditional and innovative flavors like Boston Cream Pie, Tollhouse Cookie, and Pumpkin Spice. The New Englander six-pack makes for the perfect mid-shopping snack or crowd-pleasing dessert for Friendsgiving and other holiday gatherings. Browse Cupcake Mojo’s selection in-person or pre-order your baked goods online for speedy pick-up.
Headquartered on the shores of Boston Harbor, Harvey Traveler’s designs take inspiration from its New England roots. The brand has quickly become known for its durable line of travel totes, duffles, and accessories like Dopp kits made from premium, animal-friendly materials. Waxed canvas and vegan trim remain signature materials and design elements for the brand, which was named after the founder’s rescue dog, Harvey. Now through Christmas, Harvey Traveler will donate a bag of dog food to the Nantucket Island Safe Harbor for Animals with every Nantucket Duffle sold. Harvey Traveler is also a proud supporter of The Humane Society, so you can feel good about giving gifts that do good.
Meet Alison Barnard O’Brien, the founder of Injeanius, the blue jean queen, and one of The Boston Globe’s “Boston’s 25 Most Stylish.” The wildly popular boutique’s original location opened in the North End, but the brand currently calls the Seaport its home. In addition to popular crowd favorites such as MOTHER denim, and sustainable jeans from tried-and-true brands like Citizens of Humanity and AG jeans, giftable tees, cozy sweatshirts, and more work-from-home attire make for the perfect additions to any closet. Injeanius has partnered with the Blue Jeans Go Green program to collect old denim to recycle it into something new, such as insulation for Habitat for Humanity projects. Drop off your denim at Injeanius and receive 20 percent off a single item at the store. Visit Injeanius at The Current to chat personal styling tips with Alison and her team during normal shopping hours, or schedule a private appointment by calling 617-523-5326.
The Boston-based, Black-owned Organic Bath Co. earned Best of Boston honors this year, so it’s safe to say it’ll impress even your pickiest friends. After experiencing a serious reaction to conventional beauty products, the company’s founder, Gianne Doherty, and her business and life partner Jay Weeks formulated a body butter just for her with shea butter and argan, almond, and jojoba oils. That same formula is now the brand’s best-selling product Drenched, but the unisex line also includes face oils, soaps, scrubs, and hand sanitizer. Everyone on your list will appreciate one of Organic Bath Co.’s gift sets, but especially the Clean Hands Kit that includes hand sanitizer created with the local Bully Boy Distillery. Also, for every Clean Hands kit purchased, Organic Bath Co. will donate a kit to a frontline worker.
If you’ve taken fewer trips to the hair salon this year, it’s likely time to treat your hair (or the hair of a good friend or relative!) to products specially designed for coloring and styling at home. The newest addition to The Current, Madison Reed will make its New England debut this week on November 13 with its new Madison Reed Mini Bar, the brand’s first retail-only experience. At The Current, visitors can purchase the brand’s full product line-up such as its Radiant Hair Color Kits, Color Reviving Glosses and Color Therapy Depositing Masks, or enjoy a complimentary color consultation from one of the brand’s licensed colorists. Plus, for a limited time, receive a free Madison Reed X AQUIS Quick Drying Hair Towel ($20 value) with any $20 purchase.
Colorful, beautiful, “luxuriously comfortable” underwear: That’s what you’ll find at Uwila Warrior, a Boston-based, women-owned underwear company that has caught the attention of Good Morning America. Pick up an “Underwear Intervention” gift box consisting of four new pairs (no more bad underwear days, guaranteed) or visit the customization station at The Current to add initials, fun sayings, or extra embellishments to personalize any Uwila Warrior purchase in a matter of minutes.
New England-based Velocio creates high-performance, responsibly made cycling apparel. At The Current, the brand offers its fall-winter line featuring riding apparel for your rider friends. (But if you rather wear the jackets, vests, and shorts as athleisure, we won’t tell.) Velocio’s award-winning product line has also earned industry accolades for its environmentally friendly approach, with items featured in Bicycling magazine and CyclingNews.com. Upcoming events with Velocio at The Current include a monthly virtual ride series.
The Current is open Thursday through Saturday from 12 p.m. to 7 p.m. and on Sundays from 12 p.m. to 5 p.m. at 100 Seaport Boulevard now through January 2021. To protect patrons and vendors at this time, masks are required while shopping. Follow @seaportbos and @atthecurrent on Instagram, or visit bostonseaport.xyz to stay up to date on all of the latest happenings and most sought after gifts at The Current.This is a paid partnership between Boston Seaport by WS Development and Boston Magazine's City/Studio