Boston Bridal Blog: Just Say Yes!

Photograph by Amy Karp Photography

There isn’t a bride I know who doesn’t like a bargain (especially, ahem, yours truly). And for those out there still looking for the gown of a lifetime, Bostonista has the scoop on yet another huge dress sale invading the Hub. This Saturday and Sunday from noon to 6 p.m., the Sheraton Boston plays host to Brides Against Breast Cancer, a nationwide gown tour that benefits the Oregon-based Making Memories Breast Cancer Foundation. With hundreds of pristine frocks from the likes of Pronovias, Vera Wang, and Maggie Sottero — at up to 75 percent off the retail price and in virtually all sizes — finding “the one” will be as easy as…well, is anything about planning a wedding really easy?

The best part is that the proceeds of the sale go toward making the dreams of stage IV breast cancer patients a reality — meaning that here, you can truly have your cake and eat it too. “I think the fact that brides can save a great deal on their wedding dress is a huge draw, and they are also able to help someone in need,” says public relations manager Erin Scharf. In 2010 the Boston event raised nearly $33,000 for Making Memories, and the organization is hoping for a large turnout this year, as well. “Boston has been a strong market for us. Brides in Boston, they know what they want.” Amen to that.

General admission is free, or get an early start on your dress shopping at Saturday’s $20 VIP champagne brunch, 10 a.m. to 12 p.m. Sheraton Boston, 39 Dalton St., Boston, 617-236-2000;



Getting married? Start and end your wedding planning journey with Boston Weddings' guide to the best wedding vendors in the city.