Brideside’s New Bridal Boutique Brings a Pampering, Personalized Experience to Newbury Street
The shop's stylists will even ask you what type of music you want to hear in the store.
Ready to start dress shopping? You might want to plan a trip to Newbury Street, where another new Boston bridal salon just opened its doors. Called Brideside Bride, it’s the third bridal outpost for the Chicago-based Brideside brand, which also debuted another location, Brideside Bridesmaid, just a few doors down back in October.
The new bridal shop sits inside an elegant, light-filled space decorated and furnished in shades of ivory with pops of cobalt. The salon is meant to feel like a quiet, spa-like retreat, says co-founder Sonali Lamba, complete with cozy robes, champagne, and even aromatherapy. “It’s all about making things fun,” she adds.
Lamba and co-founder Nicole Staple started Brideside in 2014 after seeing a need to create more “peace of mind” for brides-to-be, she explains. They decided to help tackle one of the most stressful aspects of wedding planning: outfitting the bridal party. “I had 14 bridesmaids, and even though I didn’t have a traditional western wedding, I dealt with a lot of the other components that make organizing a bridal party challenging: different body types, personalities, financial situations, and priorities,” Lamba says. “I did an awful job of managing all that. So that was a lot of the early inspiration for Brideside—to remind groups of women about what matters and to celebrate their friendships.” For the first few years of the business, the company focused exclusively on bridesmaids’ dresses, opening up Brideside Bridesmaid locations in Chicago, New York City, Charlotte, and Boston. More recently, they’ve started expanding their focus to brides, too. “We couldn’t avoid it anymore when brides were saying, ‘You deliver great experience to my friends, but what about me?’” Lamba says.
To make finding your perfect frock as fret-free as possible, the Brideside experience starts long before a bride actually walks through the doors of the salon. Your stylist begins to learn more about your vision for the big day right after you book your appointment. They’ll start by peeking at your Instagram feed and your inspiration boards to get a sense of your style, as well as asking other questions such as what type of music you listen to so that the salon’s playlist is personalized to your tastes when you come in. “I think that’s where we have something special,” Lamba explains. “We actually build relationships and trust between brides and our stylists, so that we can get at something that you might not even know how to articulate.”
As for what you’ll find on the racks at Brideside? In addition to Ellera, its exclusive collection, the shop carries a range of on-trend silhouettes from brands such as Jenny by Jenny Yoo, Madison James, and Allure Couture, among others. Overall, the brand strives to offer a little bit of everything. “We can deliver that big, elegant ballgown if that’s what you want, or a sleeker and more simplistic silhouette with little touches of something special if that resonates with you,” Lamba says. “I know it sounds cheesy or like a cop out, but we’re really there for every bride.”
See more of the store below.
Brideside Bride, 81 Newbury St., Boston, 617-841-7730; Brideside Bridesmaid, 73 Newbury St., Boston, 617-843-3047, brideside.com.
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