What You Need To Know: Client Informational Form

What You Need To Know is a formatted advertorial in Boston magazine highlighting your professional service. Your profile will include tips, advice, and best practices from an expert with your organization. Please look through the form below closely and let us know if you have any questions or concerns.

Once we receive your form, we’ll get to work. You can expect to see a proof of your profile about a week after submitting your form. You’ll have about 48 hours to review the proof with your team and provide us any edits and feedback. We can make up to two rounds of changes to your advertorial.

You can expect your advertorial to look similar to this.

  • Please specify the person providing the advice in the piece.
  • Please draft up to 50 words about the expert, such as their background, education or areas of expertise.
  • Draft about 250 words explaining who you are, what you specialize in, and what advice you can provide to readers about the topic you plan to focus on in the advertorial. If you’re not sure what element of your topic to focus on, we can provide you with a few questions to get you started. Note: Your copy will be edited for Boston Mag style guidelines.


    Provide 3-5 tips for readers on the topic being focused on in the advertorial. The tips should be about 100 words total. Example:

    3 Heart Health Tips:

    Incorporate antioxidants into your diet. Studies show a consistent intake of foods high in antioxidants can increase heart health.

    Get active! Moving for even just 30 minutes a day can keep your cardio levels intact.

    Stay up to date on your health. If heart disease runs in your family, make sure to keep an eye on your blood pressure and monitor it regularly.

  • Provide three relevant statistics. These can be focused on either your business or the topic in general.