| Standard Units | Dimensions | Format |
| Skyscraper | 160x600 | *See standard ad formats below table |
| Medium Rectangle | 300x250 | *See standard ad formats below table |
| Leaderboard | 728x90 | *See standard ad formats below table |
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| Other Digital Units: | | |
| Big Rectangle | 300x600 | *See standard ad formats below table |
| Button ( 2x, Boston Homepage) | 180x90 | *See standard ad formats below table |
| Mobile Unit | 320x50 | *See standard ad formats below table |
| Billboard | 970x90 | *See standard ad formats below table |
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| E-newsletters & E-blasts | | |
| E-Newsletter | 300x250 | Must be submitted as a RGB JPEG, and include 20-25 words of copy and URL |
| E-Blast | 600x1000 | Must be submitted as a RGB JPEG , and include subject line, URL, and best contact(s) to receive test |
| 3rd Party E-Blast | 600x1000 | Must be submitted as a RGB JPEG , and include subject line, URL, best contact(s) to receive test, geo and demogaphic targets |
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| Custom Units | | |
| Native Advertiser | NA | Logo (285x90), up to 3 social links, one display URL for the social section, and spelling of how advertiser name should appear |
| Native Post | NA | Finalized post with title and hyperlinks in a word doc, and one image at 940x540 in JPEG format.. |
| Native Video Post | NA | Must be submitted as a YouTube URL or a MP4 file (Max file size 200MB), and the advertiser must include a title |
| Sponsored Content | NA | URL of the article the client would like to sponsor, Advertiser logo, up to 75 words of copy, up to three images with URL linking instructions |
| EDL | NA | Description of business (225 words or less), email, phone number, address, website, price range, and up to 6 images. The images must be at least 1200 x 900 (horizontal) or 900 x 693 (vertical) and saved as JPEG, GIF, or TIF files |
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| Ad Creation | | |
| In-House | NA | Logo, Content, Any creative directions, URL and Copy |
| 3rd Party | NA | Logo, Content, Any creative directions, URL and Copy |
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| *Standard Ad Formats | | |
| *Only HTML5 tags are accepted | *Ads must be sent as web-friendly images in JPEG, GIF, SWF formats or as tags | *Assets must be saved as 50KB or less |
| *SWF files must be saved as Flash version 10.1 or lower with clickTAGs implemented. | *SWF files may load in a paused state in Google Chrome and Mozilla Firefox. | |