About Boston Home
Boston Home is the destination for exceptional design and locally sourced furnishings and accessories. Each issue is dedicated to capturing the full range of the Boston experience, from city dwellings to second homes, from suburban abodes to coastal residences. Through compelling photography and in-depth storytelling, we lead the design discussion in our marketplace. Our readers are urbane, sophisticated and actively involved in the design of their living environment. Architects, designers, artists, and patrons—these are the innovative people who make our region unique. They are our readers. They are in our pages. They are Boston Home.
Audience
They are in the market to remodel…
40% of Boston Home readers plan to buy new furniture in the next 12 months
49% of Boston Home readers plan to remodel their home in the next 12 months
They lead an affluent lifestyle…
Boston Home readers are 30% more likely than the market average to own 3+ vehicles.
Over half of Boston Home’s audience is employed full time
A quarter of Boston Home readers have an annual household income of at least $100,000
They are influential…
Boston Home readers are nearly 3x more likely than the rest of the market to influence business or banking decisions
Boston Home readers are 2x more likely to be B2B decision makers and opinion leaders
Newsstand & Distribution Breakdown:
50,000
Circulation
406,234+
Readers reached by each issue of Boston Home
Approximate Distribution Channel:
32,000
subscribers
8,000
newsstand
8,000
trade professionals*
2,000
retails and events**
*(including all members of: BRAGB, EM NARI, ASID, IFDA, BSLA, and NKBA)
**(including ABX, Best of Boston® Home, and Home Breakfast Series)
Sources: The Media Audit Winter 2016, MMR Subscriber Study November 2011, Google Analytics 2018